Following its debut as the exclusive official automotive partner at the Autumn/Winter 2026/2027 edition of Dubai Fashion Week, the region’s definitive fashion fixture, the all-new SOUEAST S08 DM officially kicked off pre-sales in the UAE on February 9. 2026. The new model precisely caters to the evolving demand for high-quality mobility in the Middle East market. Positioned as a “7-Seat Urban Comfort SUV”, it is committed to crafting a “Motorsuite” that integrates spacious comfort, smart technology and peace of mind, focusing on fulfilling multi-member families’ all-round expectations for luxurious and comfortable journeys.
For family travel, comfort lays the foundation of happiness. With dimensions of 4810mm × 1930mm × 1705mm (L×W×H) and a 2820mm wheelbase, the S08 DM offers an expansive and relaxing mobile living space. Equipped with power-adjustable seats for all seven positions and 4 Preset Seat Modes, it allows effortless reclining and relaxation—whether for a short break during the journey or camping adventures outdoors. The 12-layer seat structure paired with a 20mm comfort foam layer delivers cloud-like wrapping and support, ensuring a fatigue-free experience even during prolonged sitting or resting.
The interior is fitted with a 15.6-inch Tilting Smart Screen and flexible 4 Audio zones, delivering an intelligent and convenient human-vehicle interaction experience. The all-new TOUR OS 3.0 infotainment system ensures smooth and lag-free operation for navigation, entertainment and vehicle controls. Premium amenities such as a 6.4L Heated & Cooled Armrest Refrigerator and Rear Seat Table make high-quality living accompany every journey.
The S08 DM’s 800 km combined range eliminates range anxiety for long-distance travel. Supporting 75kW fast charging, the new model can recharge from 30% to 80% in just 20 minutes, enabling efficient energy replenishment during short stops. Additionally, features like 3.3kW V2L (vehicle-to-load) external discharge and up to 7 charging interfaces—including 220V in-car power outlets—ensure complete power autonomy for the entire family’s trips.
Powerful performance serves as the backbone for effortless travel and the confidence to tackle complex road conditions. The S08 DM comes standard with a 1.5TD + 1DHT Super Hybrid Powertrain, delivering a maximum power of 255kW and a peak torque of 525N・m, completing the 60-100km/h overtaking acceleration in just 4.1 seconds.
Safety is an uncompromisable bottom line for travel. The S08 DM provides all-round protection for every journey. Its High-strength Steel Cage Body features 86% high-strength steel and 21% hot-formed steel, the body can bear 25.000 N·m/deg torsional rigidity, forming an impenetrable mobile safety fortress.
Combining its configurations in space, intelligence, driving control and safety, the S08 DM clearly positions itself as a family-oriented premium travel vehicle. This model is set to better meet the diverse demands of regional users—especially multi-member households—for high-quality and comfortable travel experiences.
